NEW YORK, NEW YORK, May 8, 2021 
Introducing NFT DVD, a guerrilla art installation that gives people a chance to browse and purchase bootlegs of their favorite NFT art, on DVD. Just follow the sign spinner to Canal Street.

In an absurdist homage to the once thriving knock-off marketplace of the physical media era, artist Dave Cicirelli has created camcorder recordings of popular artists' internet presence, and burned them onto DVDs. The videos themselves—which begin with a Webcrawler search for their content—include ambient noise, camera shakes, occasional coughs, screen bloom, and all the other classic tropes of movie bootlegs from the early 2000s.

In fact, the whole project is executed with a tounge-in-cheek guerrilla spirit wrapped in a y2k aesthetic, featuring a sign spinner invasion of the Chelsea gallery scene, branding created with a early Photoshop filters, and a straight-out-of-geocities webpage; www.nft-dvd.net.

Patrons can peruse a selection of sought-after art ranging from $9.99 to $34.99, advertised as steeply discounted from the 6-9 figure MSRPs of competing retailers like Christie's and Southebys. DVDs include "Beeple's Crap Collection", Jack Dorsey's first tweet, the Nyan Cat, and "Now That's What I Call NFT: Volume 1"— compilation. For good measure, each disc comes with a physical token. Although act fast, as some options have already sold out.

As part of the overall concept, the individual NFT DVDs are treated as art objects—produced in a limited runs that are signed and numbered by Cicirelli. They will only be available for purchase at the physical storefront, and all unsold copies are destroyed at the end of the weekend. And in a snake-eating-its-own-tail moment, the digital files of the bootlegs will then minted as NFTs; to be released on the Zora marketplace.

NFT DVD will appear at 321 Canal Street, and is open from 11am to 6pm on Friday May 21, through Sunday May 23. The project was facilitated by Regina Hasanyi of The City Firm and On Canal, and made possible with the support of United American Land.

For media inquires, please contact dave@rochambeau.xyz

To sign up for info on opening events and sales, click here

About The Artist 
Dave Cicirelli is an artist, author, and creative director whose work is rooted in subverting perception, and asking open questions about the changing media and cultural landscape.

His first breakthrough piece was Fakebook—a six-month hoax and social experiment in the early days of social media. With it, he secretly turned his real profile into a complete work of fiction. This story, and the real-life influence of virtual events, became the basis of his memoir, Fakebook: A True Story Based On Actual Lies.

Along with Lance Pilgrim, he's the artists behind Fake Banksy Sells Out - the viral guerrilla response to Banksy's famous Central Park Art Sale. 

His commercial work includes conceiving and creative the sprawling Jack Daniel's Motel No 7 event series, as well as Dos Equis' Masquarade events.

His current focus is on Infinity Cube Studio, an immersive photography and video space in Industry City, featuring a new medium that uses a precise combination of semi-reflective glass and dynamic light to create shifting landscapes of video and reflection, visibility and invisibility, depth and confinement.